Adam Smith Conferences would
like to thank all participants – speakers, sponsors and delegates – for
contributing to the great success of its Russian Marketing Directors’
Summit - 2007! Over 200 Marketing Directors representing leading
Russian and International companies and banks gathered in Moscow for three days of extensive information-packed presentations,
discussions and networking at the highest level. Attendees also enjoyed many highlights of
the 2007 event, including:  Brand Building and
Brand Equity Master Class: this Master Class
will be run by Nicola Stanisch, General Manager of Interbrand
Zintzmeyer & Lux
One hour with
Professor Jean-Jacques Lambin: the Professor
will give an overview of recent trends and global developments in market-driven
management and strategic marketing, as well as examine the effects of globalisation Three Spotlight
Presentations focused on: Cross-regional/border
campaigns: does a ‘one size fits all’ campaign work? Marketing across
divisions: what is best practice for ensuring that the same strategy is
adopted throughout? New market
entrants: what are the best practices for entering new and highly
competitive markets?
А Spotlight Session on budgeting,
planning and sales forecasting strategies & measuring ROI will be run
by the market science division of the world leaders in management
consulting, ACCENTURE Case Study Session on
web marketing as a measurable marketing tool,
with a special focus on the rise of consumer generated media The following were just some of the leading companies that were
represented at the conference: Alfa Laval
Potok,® Alfa Bank Ukraine® BNP Paribas Vostok® Castorama RUS®Cisco Systems® Citibank® Donskoy Tabak® ExxonMobil® Fazer Russia (Khlebny Dom) ® Frito-Lay® GidroOGK® Kraft Foods® M Video Management® MARS LLC® Nissan Motor RUS® Oracle CIS® Raifeissen Bank® Rosno® Sanofi-Aventis® Sberbank of Russia® Sedmoy Continent® Sladco® SOK-Automotive® Sonic Duo® VTB 24® Wimm Bill Dann AND MANY MORE! Here is what
our 2007 delegates thought of the Summit: ‘It was a very good conference where I
was able to learn from the experiences of marketers from different business
sectors.’ Dmitriy Gerassimov, Marketing Executive, JFC Group ‘Respectable conference, fresh
information, mutually beneficial information exchange,’ Sergei Kolesnikov, Marketing Director, Kamaz ‘It is a harmony of international
and local focus, participation of gurus and real-life case studies!’ Andrey Buravin, Deputy General
Director, Russian Space Institute ‘This conference provides an excellent
opportunity to get your mind off everyday work, to analyse the situation from
different perspectives and return with some new ideas,’ Galina Smirnova, Marketing Director, Evrogarden ‘It was a good conference where I
was able to gain an insight into the experiences of marketers from different
business sectors.’ Dmitriy Gerassimov, Marketing Executive, JFC Group ‘High concentration of leading
professionals in same place, at the same time. An opportunity to receive
information directly from the initial source.’ Anastasia Kondrateva, Marketing Officer, Raiffeisen-Leasing ‘A chance to receive new knowledge
and ideas, exchange experience and discuss the most acute problems.’ Dilyara Muhamedeeva, Head of Advertising Department, National Bank of Kazakhstan
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Many of the key industry decision-makers and marketing agents were
featured in the 60+ speaker line-up at the Conference – including:
- Kirill
Turbanov, Marketing Manager, Alfa Bank
- Cynthia
Gordon, Vice President, Marketing Officer, MTS
- Ekaterina Shapochka, Head of Marketing and
Corporate Communications, PricewaterhouseCoopers
- Turkan Makhmudov, General Director, BBDO
Branding
- Tatiana Sharaeva, Head of Marketing, PR and
Advertising, Bank of Moscow
- Elizaveta Fetisova, Planning and Strategy
Manager, PR Department, VimpelCom
- Nikita Volkov, Marketing Director, Deka
- Nicola Stanisch, General Manager, Interbrand Zintzmeyer & Lux
- Nikolai
Orlov, Deputy Chairman, Vozrozhdenie Bank
- Senta Cermakova, Chief Marketing Officer, Hewlett Packard Central and Eastern
Europe
- Irina Semenova, Chief Marketing Officer, Compulink
- Veronika Taraba, Deputy General Director, CROC Incorporated
- Tatiana
Puchkova, Director of Marketing and Sales support, AlfaStrakhovanie
- Sergey Sedov, Marketing Director, Transcredit Bank
- Olga Muravieva, Brand Director, Bridgetown
- Arcadyi Kurin, Director, Marketing and
Advertising Department, Nidan
- Andrey
Trofimov, Business and Marketing Director, Microsoft
CIS
- Alexey Kedrin, Deputy
Director, Communications Department, BALTIKA BREWERIES
- Anna
Artamonova, Marketing Director, Mail.ru
- Oksana
Mungalova, Director, Marketing communications
Agency AGN Group (Newton Group)
- Alexey
Kedrin, Deputy Director, Communications Department,
Baltika Breweries
- Ekaterina
Pustoshnaya, Marketing and Advertising Director, Lenta
- Irina
Bazileva, Senior Manager, Brand Management and Business
Development , Deloitte
… as well as key presentations from many other
industry leaders Preparations have already begun for the
Third Annual Marketing Directors’ Summit – If you have any recommendations or
suggestions with regard to topics and speakers for October 2008, please do
not hesitate to contact Lorrena Elliott on lorrena@adamsmithconferences.com The Russian Marketing Directors’ Summit is brought
to you in partnership with the following leading corporations and branding
and advertising agencies ACCENTURE, ACCORD POST, ADWATCH, BBDO GROUP, CROC
INCORPORATED, EKSMO PUBLISHING, INTERBRAND ZINZTMEYER & LUX, MICROSOFT
CIS, NEWTON GROUP, PEPELIAEV, GOLTSBLAT & PARTNERS, SAHAR UKRAINE, AND
XEROX |
To
view conference documentation, please click the
link below and fill in the form. |
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