Event Highlights:

• SPECIAL FOCUS-DAY “Marketing in the Food & Beverage Industry” (17 November 2008) This day will be dedicated to questions associated with product portfolio management, bringing innovation to existing products, and channels for product promotion. In addition, during the course of the day, participants will also learn how to create and maintain a strong brand as well as how to utilise packaging as a strategic sales and marketing tool.
• KEYNOTE PRESENTATION “What are the high-margin business trends for 2009?” (18 November 2008). Every day, the problem of shrinking margins becomes more and more acute for manufacturers in the food & beverage sector. An analysis of industry trends, sector development prospects in the capital as well as in the regions, and forecasts for the future across various sectors and pricing segments, will help provide delegates with a clear picture of the profit dynamics of various business directions in the Russian food & beverage industry.
• INTERVIEW WITH AN INDUSTRY LEADER “Life pre- and post-IPO” (19 November 2008)
• KEYNOTE PRESENTATION BY A RETAILER (18 November 2008) will focus on the ever-popular question: do “win-win” partnerships between retailers and manufacturers actually exist, and if yes, then what are they founded on?
• SPEED NETWORKING BREAK (18 November 2008) will offer delegates the unique opportunity to meet and exchange information with as many forum participants as possible, facilitating the process of establishing closer contacts with potential partners and clients during the course of the entire event.
• ANALYSTS’ PANEL - Commentaries, Forecasts, Q & A (18 November 2008). Leading bank, research organisation and investment company analysts will comment on the unfolding situation in the Russian food & beverage sector, offer their long- and medium- term development forecasts, and answer any questions from the audience concerning the price dynamics of both raw materials and finished products.
• КEYNOTE PRESENTATION “How attractive is the Russian food & beverage sector for investors?” (19 November 2008)
• SPECIAL FOCUS: “Development prospects for the HoReCa sector in Russia” (20 November 2008)
• PRACTICAL MASTER CLASS on “Managing costs, optimising business processes and raising production” (20 November 2008) will feature the latest case studies presented by both Russian and international manufacturers on how to raise production profitability and management efficiency in conditions of ever-growing market competition.
• PARALLEL SECTOR-SPECIFIC SESSIONS (18 November 2008), offering the opportunity to participate in the discussion of major development trends in each key industry segment, including: meat & poultry; confectionary and bakery; packaged goods; snacks, frozen and prepared foods; soft drinks; spirits, low-alcohol beverages and beer.