Adam Smith Conferences would like to thank all participants – speakers, sponsors and delegates – for contributing to the great success of its 3rd annual Summit for Russian Marketing Directors.

In spite of difficult economic conditions, well over 150 marketing executives gathered in Moscow for three days of extensive information-gathering, discussions and networking at the highest level.

Many of the Russia’s leading marketeers were featured in the line-up of 50+ speakers at the Forum – including top executives from:  TNK-BP; Nestle Russia; Euroset; Russian Post; VympelCom; VTB-24; Rosbank; Citi; DHL International; UniCredit Bank; Pharmacy Chain 36,6; Uralsib; SUN InBev; Nidan Juices; Valenta (Otechestvennie Lekarstva); Lenta; East Line Group; Svyaznoy Group of Companies; Alfa Strakhovanie; URSA Bank; Kamaz; Perfetti Van Melle; Valio; InterMedia Group; LLK International; Belaya Dacha; MIAN; Sky Express; Kangaroo; Rusnano; Insol Holding, as well as key presentations from many other leading marketing experts.

The contributions made by the conference speakers provided an excellent insight into the latest activities and the key strategies for success for all marketing executives in the Russian market!

Attendees also enjoyed the many new features on offer at this 2008 event, including:

Just some of the highlights of the Russian Marketing Directors’ Summit 2008:

ONE HOUR WITH PROFESSOR ROBERT SHAW:

Professor Shaw is a consultant, businessman and author of the international best-sellers: Marketing Payback, Improving Marketing Effectiveness and Database Marketing, Professor Robert Shaw has a global reputation as a leading authority on finance and marketing, including Value Based Marketing and Customer Relationship Management. The professor will share his extensive experience on questions regarding measuring performance and marketing ROI.

SPOTLIGHT FOCUS SESSION ON MARKETING STRATEGY PLANNING AND FORMULATION:
This session will provide a detailed study of key issues that should be addressed in strategic marketing planning, as well as examine optimal strategies for aligning marketing and business strategy and engaging the rest of the organisation in advancing your marketing activity

GALA COCKTAIL RECEPTION AND RUSSIAN MARKETING SUMMIT AWARDS CEREMONY:
This year we will be holding the Russian Marketing Directors’ Summit Awards, creating national platform that recognises, celebrates and promotes marketing excellence in Russia. The ceremony will take place during the Gala Reception on the evening of 14th October

TWO SPECIAL TOPIC ROUND TABLES:
These two round tables will provide you with a unique opportunity to share your own challenges and to discuss them with key industry experts on the day. Each of the round tables will be led by a leading marketing expert. This interactive format will allow smaller focus groups for in-depth discussion on specific marketing and strategic issues

Round Table on Branding
Moderator: Tim Westall
Tim Westall is a specialist in strategy and innovation who has worked with many leading brands in the consumer goods, financial and professional services worlds. He now works with leading international brands, assisting them to turn customer insight into strategy, products and services that make a difference to their customers.
Tim combines insight skills and creative idea generation with business implementational know-how to deliver fresh thinking and the ability to bring that to life for customers. The clients he has advised include Adidas, Barclays, Braun, Deloitte, Hays, Nestle, P&G, PwC, Sainsbury’s, Staples, Symrise, UBS and Unilever.

Round Table on B2B Strategy
Moderator: Laurie Young

The conference is now firmly established as the key annual meeting-place for marketing executives in Russia, and we look forward to seeing all of you again at future events in this series! For more details about future events in this series, please contact Jane Gelfand by email at: marketingsummit@adamsmithconferences.com

Some Testimonials from satisfied participants at this event:

“A useful event offering many new thoughts and ideas. Thank you!”, Larisa Anch, Marketing Director, Valenta

“A high-technology, professionally oriented platform for the analysis of marketing activities”, Oleg Klimenko, Head of Marketing Department, OAO “AVTOVAZ”

“A great opportunity to meet and share opinions with marketing experts”, Lyudmila Derkach, Marketing Director, Rohm and Haas

“Provides many ideas to reflect on”, Vyacheslav Yakhin, Director of Marketing Department, Aeroflot
 
“The conference provided the opportunity to make many interesting and useful contacts”, Y. Loshkareva, Marketing Director, Akvaart

“An excellent event”, Armen Shabunts, Director for Client Relations, Iridium

“Good information about practical experiences, up-to-the-minute data on the current situation in specific market sectors”, A. Bondarenko, Director of the Moscow Branch, Internest

“A content and information-rich conference, organised at a high level”, Oksana Safronova, Marketing Specialist, AMK “Ferrata”
 
“A professional gathering providing Case Studies and solutions to problems”, Viktoria Aristova, CEO, ANLS Group

“A unique opportunity to gain a complete overview of marketing trends in Russia in 3 days”, Ruslan Galka, Marketing Specialist, OOO “STKh”

“Organised at a high level”, Nikita Sidorenko, Product Manager, Donskoi Tabak

 

Particular thanks go to the sponsors of the Summit:
Iridium; The ADV Group; Eurasia Marketing Communications Group (EMCG); AdWatch Online Marketing Solutions; A.LIFE Company; 4TE ART; Ursa Bank; Pepeliaev, Goltsblat & Partners; SAHAR Creative Shop; Knauf Marketing Krasnodar; BrandLab; and “Object Mechty” Company.